The Spain Pavilion concludes its participation at Expo 2020 Dubai with more than 1.6 million visitors
The Spain Pavilion closes with a very positive balance having received 1.6 million visitors, organized 36 corporate and 34 institutional activities and signed 9 collaboration and promotion agreements during the 6 months of Expo 2020 Dubai.
The Dubai World Expo, which began on October 1, 2021, under the slogan ‘Connecting minds, building the future‘, has now closed its doors. As expected, it has been a fundamental event for the countries of the world to carry out a global reflection after the pandemic and to engage in a dialogue about the key challenges of society.
The Spain Pavilion has been an example of public-private collaboration, hosting intense institutional and business activity. 36 corporate activities have been carried out, 34 institutional activities, 5 days of honor of autonomous communities and 6 Business Forums have participated or been organized. There have been nearly a hundred activities organized by Acción Cultural Española, the Spain Pavilion, with the support of the Embassy of Spain in the UAE, te Commercial Office, the Spanish Chamber of Commerce in the UAE (SBC), the Trademark Forum Renowned and collaborating companies.
Spanish participation at the Expo has also resulted in the signing of 9 agreements and MoUs with the UAE on various matters such as investment promotion, higher education, scientific research or cybersecurity. In parallel, the cultural projection of our country has been one of the most fruitful. Both in the Pavilion installations and in other Expo stages, an important program of activities has been organized, among which performances such as those of the National Ballet of Spain, Miguel Poveda or Olga Pericet, among others, stood out.
The Spain Pavilion has also been a springboard for many large and medium-sized companies to take advantage of this magnificent platform to promote their relationships, trade and internationalization through promotional activities and meetings with investors. Within this framework, the Leading Brands of Spain Forum organized a commercial space called La Tienda: Brands of Spain Shop, where products from almost 30 brands form companies such as Hijos de Rivera, Adolfo Domínguez, TOUS or Real Madrid were exhibited.
Among the companies that have collaborated in this edition with the Spain Pavilion are the Consentino Group, Andreu World, Iberchem, Naturtex, Barceló Hotel Group, TSO Group, Roca, Iberdrola, Threes Efficiency, Aqualia, Zeleros, Ambientair, Canaletas, TEKA and Victoria.
In the educational field, the Spain Pavilion has shone with the celebration of the Internet World School Chess Tournament, where more than 2,600 children participated in 283 teams from 54 countries and whose final was played in Dubai and where India was proclaimed the winner.
Due to the pandemic, the organization of Expo 2020 Dubai set very strict criteria regarding security, forcing all pavilions to limit capacity. Even with restrictions, Spain has received more than 1.6 million visitors, registering an average of 9,000 daily visitors.
Carmen Bueno, executive curator of the Pavilion, considers that “from the very first days the Spain Pavilion was on the list of essentials for a visit to the Expo” and added that “it has very well fulfilled its mission of showing little-known aspects of our country in this part of the world and serve as a showcase for companies and innovation projects”.
Prince of Dubai, Hamdan bin Mohammed, the Governor of Dubai, Mohammed bin Rashid, the President of the Government, Pedro Sánchez, the Minister of Industry and Commerce, Reyes Maroto, or the Minister of Foreign Affairs, José Manuel Albares.
The Spain Pavilion
The motto of the Spain Pavilion, ‘Intelligence for life’, summarizes the priority communication objectives of the Pavilion: our ingenuity and capacity for innovation and our desire to preserve a good quality of life on the planet, for ourselves and future generations.
Located in the Sustainability district and with an area of 5,800 m2, the Spain Pavilion stands out for the iconic strength of its design and its “bioclimatic architecture” adapted to the hot desert environment of Dubai. Its architectural project has been entrusted to the Amann-Cánovas-Maruri studio (Temperaturas Extremas Arquitectos S.L.P.) and its exhibition itinerary has been developed jointly by the Onionlab and External Reference studios, which have designed two areas. The first, entitled “Glimpses of the Spain Pavilion” welcomes visitors, and offers basic geographical and demographic data on Spain, combined with images of icons of global culture of Spanish origin from different fields, which help visitors to identify our country. This space has been structured with works by the well-known muralist, resident in Spain, Jorge Rodríguez Gerada.
The second area is located on the underground floor and is entitled “The Forest of Intelligence“: an original scenographic environment that exhibits a selection of innovative Spanish projects for sustainability, within the framework of a participatory reflection on the SDGs and sustainable development. The production company The Others has also collaborated in this section as responsible for artistic direction, production design, interactive design and graphic design.
Another of the central points of the tour is the work “Dinamo“, by the artist Daniel Canogar, located in the atrium, surrounded by the descending ramps that the public uses to access the Theater and exhibition area. The work proposes a reflection between technology and art.
The eight-minute film “August Moon” is screened in the theater, signed by one of the most current creative talents of Spanish cinema, Nacho Vigalondo. “August Moon” is the story of an unexpected cosmic phenomenon that affects an entire country: the sun rises in the middle of the night. This very strange situation, with one foot in science fiction, can only be resolved when we are all able to agree and work in unison on a solution in an intelligent way.